An unsecured website can mean huge problems for both its owners and its users. And to improve the situation, starting July 1st, 2018, Google Chrome took serious measures to show its users, which websites have no data encryption.
This will strongly affect websites which still use the HTTP (Hypertext Transfer Protocol) which doesn’t encrypt user data and makes pages vulnerable to eavesdropping attacks.
Back in Spring of 2017, with the Chrome 62 browser, Google introduced a system which helped users see which websites don’t encrypt user data that is received.
Once a visitor started typing some sort of information into a website, a “Not Secure” ribbon appeared in the address bar.
What is an SSL Certificate?
Put simply, an SSL certificate is a text file with encrypted data that you install on your server. This allows you to secure/encrypt sensitive information and communications between your website and your audience. Many think of it as their electronic passport.
SSL stands for ‘Secure Sockets Layer,’ and when a website owner has one, all data passed between web browsers and servers remains private and encrypted.
Without valid certificates, websites cannot establish a secure connection with web servers, meaning that users will not be digitally connected to a cryptographic key. This puts your company’s and your customers’ information at risk, especially considering current cybercrime trends. As a result, the lack of SSL and HTTPS could potentially damage your brand image.
People will avoid purchasing from you or even signing up to your newsletter through fear of having their details stolen. Your conversions will plummet.
Contact CP Communication if you need an SSL certificate and installation of the certificate.