The Benefits of Using Google Analytics

by Cliff Posey

Are you new to the world of Google Analytics? How does it work to help you with your website? This is actually a free service offered by Google that is able to generate detailed statistics to your website. It can also track how

your website visitor ends up at your website. It is able to track all the referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links even within PDF documents.

Google Analytics was developed from Urchin Software Corporation’s analytics system. The system brought some ideas from Adaptive Path, which product is Measure Map, was acquired and renamed for Google. This software has helped numerous websites in achieving their goals. With the help of this analytics program, you can learn where your visitors come from and how they interact with your site.

With the data collection done by Google Analytics, you will get more information that helps you improve the quality of your site. Perhaps, you need to write better ads or strengthen your marketing initiatives. It also helps you find the keywords that attract your most desirable prospects. Furthermore, you may get to know what kind of advertising pulls more responses and what landing pages and content increase your earnings too.

Best of all, it is free for everyone, no matter who you are, you can enjoy the benefits of Google Analytics. Therefore, you can save your money and spend more on marketing without spending a cent on web analytics. In addition to being user friendly, it provides sophisticated analysis too, so you can expect a high-end analytics. It is scalable for any size site too. Regardless of your size from large and high traffic corporate sites to small just built sites, they always deliver consistent service.

Google Analytics is backed up with technical support resources, which includes Help Centre, Conversion University, user-to-user help forums, an official blog, and in person training that are done by their Authorized Consultants.

Additionally, their system tracks all online campaigns, from emails to keywords, just name it. Best of all, it can track all campaigns regardless of any search engines or referral source. Since all the analytical data tracking contains very sensitive information, Google takes this matter very seriously to definitely safeguard the privacy of your corporate data. You can refer to their privacy policy.

Google Analytics has some limitations. Programs such as Firefox’s Adblock and NoScript can block it’s Tracking Code. These programs inhibit some traffics and users from being tracked, this will cause a discrepancy in the data collection. Moreover, privacy networks, like Tor will conceal the user’s actual location and will show fake geographical data. Meanwhile, users who do not have JavaScript enable or have this feature turned off will also prevent Google Analytics from tracking the users. When users block or delete Google cookies, it will definitely not function at all. This is the largest potential impact that this system is facing, thus resulting in loopholes in its tracking activities.