by Cliff Posey
Are you new to the world of Google Analytics? How does it work to help you with your website? This is actually a free service offered by Google that is able to generate detailed statistics to your website. It can also track how
your website visitor ends up at your website. It is able to track all the referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links even within PDF documents.
Google Analytics was developed from Urchin Software Corporation’s analytics system. The system brought some ideas from Adaptive Path, which product is Measure Map, was acquired and renamed for Google. This software has helped numerous websites in achieving their goals. With the help of this analytics program, you can learn where your visitors come from and how they interact with your site.
With the data collection done by Google Analytics, you will get more information that helps you improve the quality of your site. Perhaps, you need to write better ads or strengthen your marketing initiatives. It also helps you find the keywords that attract your most desirable prospects. Furthermore, you may get to know what kind of advertising pulls more responses and what landing pages and content increase your earnings too.
Best of all, it is free for everyone, no matter who you are, you can enjoy the benefits of Google Analytics. Therefore, you can save your money and spend more on marketing without spending a cent on web analytics. In addition to being user friendly, it provides sophisticated analysis too, so you can expect a high-end analytics. It is scalable for any size site too. Regardless of your size from large and high traffic corporate sites to small just built sites, they always deliver consistent service.
Google Analytics is backed up with technical support resources, which includes Help Centre, Conversion University, user-to-user help forums, an official blog, and in person training that are done by their Authorized Consultants.