All small business owners want to grow their businesses and become more successful. The best way is to attract new customers. However, without the advertising budget of a large multi-national corporation, finding these new customers can be difficult. So how can you find consumers interested in your product or service and grow your business without a significant investment?
One option is to take the traditional route and advertise in your local yellow pages or on search engines such as Google® or Yahoo!®. A more timely and cost-effective approach involves Pay Per Click advertising. Take a look at the benefits of Pay Per Click advertising and how integrating this strategy into your business plan can let you quickly and economically grow your business.
What Is Pay Per Click?
Pay-Per-Click, or PPC as it is commonly referred to, is an advertising model used on search engines, advertising networks, and content Web sites or blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s Web site. Pay Per Click advertising is a form of search engine marketing requiring advertisers to bid on keywords they expect a target market will use as search terms when looking for a product or service. Using this technique, you pay to have your site appear in the “sponsored listings” section of search engines like Google® or Yahoo!®. You’ll pay for each click that you get through these ads, hence the name “Pay Per Click.”
is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
How does PPC differ from other online marketing efforts like SEO?
Pay Per Click advertising involves buying keywords you believe your customers will be using to find your products or services. Pay Per Click is a fast-acting strategy that can frequently yield increased traffic in less than a month. Search Engine Optimization (SEO), on the other hand, is the process of optimizing a Web site to receive traffic from natural search results. ”Natural” or ”organic“ results are non-paid results the search engine believes is the best match to the query.
SEO involves adding content and keywords to your Web site and increasing links to other sites in order to increase the number of times your site appears via search engines like Google® and Yahoo!®. Search engine optimization is an ongoing process that can take more that six months to yield increased traffic to your site.
SEO requires you to keep your Web site’s content fresh to entice search engines to visit often. It requires you to adjust your approach to bring new visitors to your site through testing. The best way to keep your site interesting for users and search engines is to update your Web content often with keyword-dense articles, while acquiring links from Web sites in your industry. SEO is a long term strategy that takes planning and significant commitment.
In comparison, Pay Per Click offers a quick and effective way to increase hits in less than a month.
The best long-term promotional strategy for your Web site is to consider using both paid and non-paid techniques. This way, you can see the quick results from the paid search
All the automation in the world is useless to you without a pay per click advertising strategy that is based on “service” – on knowledge, expertise and advice that comes from successfully managing PPC campaigns for many other marketers over a long period of time.
Advertising is only effective when it generates measurable results. For example, if somebody clicks on your ad and buys your product, then this is considered as click-to-sale conversion. We will generate ROI reports that measure ad budget effectiveness by comparing results (sales, sign-ups, leads, registrations – whatever you choose to track) against the dollar spent. This will help you analyze current campaigns and decide on future online strategies.
As a small business owner, you can’t afford to ignore new and profitable ways to increase your business. Pay Per Click is a simple, cost-effective and quickly implemented strategy that lets you grow your business when you need to. It does not take months or years to implement, does not require in-house expertise or incur enormous overhead. A Pay Per Click campaign, when managed correctly, offers a winning strategy for any online marketing plan.