How Text Marketing Works
1) Reserve a keyword.
When you reserve a keyword, it becomes yours. It’s unique to your business or organization and is what people can text to 31996 to join your SMS marketing list.
When someone texts your keyword to 31996, they’ll get an instant response back that you can easily customize. We call these messages “auto-replies”.
2) Grow your list.
In addition to receiving your customized auto-reply, when someone texts your keyword to 31996, they’ll also be added to your SMS marketing list.
Now you should promote your list to let people know how they can join. You can create flyers, post info on your website, Facebook, and ask your customers and clients face to face. Maybe even offer them an incentive in your auto-reply for joining your list!
The larger your list gets, the more powerful and effective it will become!
3) Send out your text.
The next time business is slow or you need to get the word out about an event or promotion, just log into your account and send a text and/or picture message out to your list of subscribers. They’ll get it within seconds!
Your customers’ phones become a coupon.
You control the offer, day, and exact time they receive it.
When customers receive your texts and picture messages, they’re prompted to take immediate action, driving traffic to your business when you need it most.
Customers benefit from text marketing & MMS marketing because they gain instant access to deals and updates from the businesses like yours that they choose to follow.
One of those reasons is that almost everyone has a cellphone and keeps it within an arm’s reach at any point throughout the day! 97% of all texts are also read within the first 5 minutes. If you stop and think about it, that’s incredibly powerful all by itself.