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Google Penguin 2016 Update

Google Penguin 2016

Google said that they expected a ‘real-time’ Google Penguin 4 algorithm to launch in early 2016 – possibly in January or February 2016.

And then that was changed to at some point in the first quarter of 2016 – but as yet – there is NO OFFICIAL CONFIRMATION that it has been implemented.

The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results. As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

Unfortunately, due to the secretive nature of Google (to help prevent Black Hat SEO’s gaming the system) it is not always easy to understand or see the changes Google makes, especially as Google tweaks its algorithm daily.

By keeping a track of the changes in the SERP’s in combination with your own rankings as well as feedback both in the SEO community and Google itself you can sometimes extrapolate what you need to do on your website to increase your website’s ranking.

If you have not made your website mobile friendly contact the responsive website developers CP Communications who can help you.

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